Founders

If you've invested months in an agency relationship and still can't articulate what makes your brand genuinely different, that is a positioning problem. That distinction changes everything about how you solve it. The strategy-first positioning framework gives founders a structured path to build real

The competitive intelligence you need to outposition your market already exists. It lives inside your operational experience, your sales conversations, and your intuitive understanding of why customers choose you over every available alternative. Competitive intelligence for founders doesn't require