Retainer

A brand strategy retainer at $8k, $15k/month is built on five core deliverables: market research methodology, positioning framework, brand architecture, competitive analysis, and expression system. These are specific frameworks agencies have spent years productizing, rather than vague consulting hou

The marketing agency retainer originated as legacy pricing built on information asymmetry. That asymmetry has run its course. Founders who understand what a retainer actually purchases can access the same strategic output for a fraction of the cost.